Is Facebook a usful source of communication for organisations?

Facebook has moved from being just a personal social networking site for people to interact with friends and families. Nowadays organisations are now using Facebook to give the latest news on their products and company. However, is Facebook a useful source of communication? Facebook has now adapted and offers different features which seem to be effective for organisations. A major change recently to Facebook is timeline.

Timeline tells a story for everyone and also lets organisations express their news inform of a story. Timeline highlights news from the organisation or individual over a number of years; starting from when they joined Facebook. Businesses are able to share news with their fans; which is easy communicated with everything listed on one page. A major feature with timeline is that organisations who use Facebook will be transparent to their fans. The major fauilures and successes will be shown throughtout the years; timeline will show how company has improved over the years.


However, its been said that Facebook isn't a usful sorce of communication for small businesses. Carmen, FIR (For Immidate Release) stated that "Facebook isn't an effect source of marketing for small businesses". This is due to the fact that small businesses don't process the team in which it takes to make social media effective to the public. Major organisations also have excess income to spend on soical media which a small business may not. However, Decker, FIM argues thats "The problem with this is that people go on Facebook to be social, to engage, and not transact business. Facebook puts on stories and other interactive forms of marketing; businesses are offering consumers a much better opportunity for actually engaging their audience, increasing social reach, and ultimately driving revenue".


What's your take on organisations being on Facebook? Do you think its a usful soruce of communication?


For more information on Timeline; follow this link for the complete guide on timeline.