New media vs Old media

Has social media taking over from old media?


Has everyone knows the Internet, Facebook and Twitter has become the new way to find out information and news out quickly.


Everyone has access to social media all the time via mobile phones, computers, laptops and IPADS; therefor finding out the latest news online is easier than waiting  for the news paper to publish the story the next day. Social media is useful to get quick news out such as an artist releasing a new song or appearing at an event. Whereas social media hasn't got the same affect it a crisis for big organisations. The tools from old media which is still essential are; 

·         Press conferences

·         Events

·         Press releases

·         Stories

·         Background materials.

·         Press kits 

·     Newspapers

·     Interviews

The forms of new media which are used today to release news are; 

·    Video's

·    Podcast's

·    Twitter

·    Facebook

·    Websites

·    Blogs

All types of media is essential for many different reasons . However, old type media is essential in times of crisis or to get new information out to the public such as new products and things that may affect the public.There are pro's and con's for both old and new media

New media

•  Instant access to news 
• Interaction 
• Transparency

Old media

• Trustworthy 
• Hear the news from the important people in the company (C.E.O's)
• Creditability/Accountability 

From a recent poll carried out I asked if you would prefer to read news online or access from a news paper and 65% of you said that you would prefer to read the news in a paper which shows that old media will never completely disappear. New media and old media both work best along side each other which gives people a variety in different ways for finding out the latest news.

Beat the Tweet!

T4 is a  program based on C4 which is aimed at today's youth. It shows music and films that are released through the year. T4 is famous for T4 on the beach which is music festival. TV have regular music competitions which allow bands and artist to enter and  perform on the Hollyoaks set.







Beat the tweet was first established in 2011.This year on 12th of May 2012 T4 generated new celebrities who are in the public eye interact with its audience.


'Beat the tweet' is a 2 minute video which a celebrity must answer the most tweeter questions asked by the audience and the celebrities fans. Each week there is a different artist which allows a little competition between the celebrities. Tulisa a judge on x factor and former N. Dubs member is put to the test to beat Artist Olly Murs score 34.

The video is uploaded on to the T4 website which also has games, competitions, interviews from celebrities and actors. The website allows easy interaction with different artist through different forms of media.

FIR

For immediate release is a podcast hosted by  Shel Holtz and Neville Hobson. Every week there featured guest and new topic's up for discussion.  

The podcast are new form of media which used by different company such as the BBC and I tunes

Follow this link to download podcast from the BBC http://www.bbc.co.uk/podcasts

 Podcast has became a popular source of communication. The main advantage that podcasts have is they can listened to anywhere. People can download them to their Ipods and m3 players.


Most podcast are now free when downloaded form websites. Podcast has become a new source of communication as it allows people to just listen to what has to be said.


Podcast are trustworthy source of communication has your listening directly to a creditable source. Podcast will not die out in the future as they are easy new way to communicate a message.

To listen to podcast from FIR follow this link http://www.forimmediaterelease.biz/

Fashion world online

Over the last 5 years blogs have became the new way for the Fashion Industry to connect to audiences. The impact that the fashion world has had online has driven a trend of designers, buyers, retailers, editors and columnist. 


There are two main types of Fashion Blogs; 

• Ownership - These blogs are owned by either a individual or companies.

• Writer's expertise's - These are either written by insiders, outsiders or aspiring insiders. The people who write these blogs have strong options about fashion. A lot of the people aspire to work in the fashion industry. Some people believe that if they write fashion blogs in may lead to landing a job in the fashion industry. 

Tavi Gevinson was born in Chicago. On March 31st 2008, at the age of 11; Gevinson started her own blog 'Style Rookie'

After a number of people started following her blog; Tavi became famous and was asked to appear in the New York Times to feature a story. To this day Tavi has aspired the fashion elite. she has been a special guest at Marc Jacobs, Yohji Yamamoto and Alexander Wang during New York's Mercedes Benz Fashion Week. Tavi is now a columnist for POP magazine for the online publication but she also has her own magazine 'RookieMag'

This shows that what ever industry one may want to pursue a career in social media can play a major role. Today's youth have the advantage of being surrounded by social media from such a young age that should be able to use it to their full advantage.

If you would like to follow Style Rookie blog follow this Link. To follow RookieMag follow this Link

Rise to fame through social media

Individuals have now come to the realisation  the power of social media. Over the past number of years the world has seen a rise of a new generation. This generation are becoming famous through social media.


From the most famous individual who has become a phenomenal artist over both Atlantic's.  Justin Bieber was a 15 year old Canadian singer; who was discovered on YouTube and signed by Usher. Justin reached the most views of his song 'baby' 500,000,000 which was the highest in YouTube history in July 2010. 


This is one of the video's of Justin before he became famous.

Other individuals have followed Justin with his YouTube success such as Maria Argon who A 10-year-old Filipino-Canadian singer who became popular after Lady Gaga posted a link to her piano cover of "Born This Way" in her Twitter page. Lady Gaga wrote "Can’t stop crying watching this. This is why I make music. She is the future." In Toronto 2011 Gaga and Argon got to perform together at  The latter's Monster Ball tour.  Aragon also got to  perform for and with Canadian Prime Minister Stephen Harper.

Other people such as Rebecca Flint who is a British teenager who is now known as Beckii Cruel; created a a dance called danjo has now become a phenomenal artist in Japan. She got a record deal with Tokuma Japan Communications. However, as much as social media can make one famous it can also have a negative affect. Rebecca Black who became famous after  uploading a video of her song 'Friday'; received more than 167 million viewer which slated the record and said it to be one of the worst songs created.

TV Interactions With Social Media

T.V Shows now have a new way of interacting with their audiences! TV shows such as This Morning, X factor, Britain's Got Talent, The Only Way Is Essex, Hollyoaks and Made in Chelsea encourage interaction whilst the shows are being aired. All the shows stated and many more all have there own personal pages on the channels which broadcast the shows; but they also have their own social media pages such as Facebook and Twitter. Follow this Link to see Hollyoaks Facebook.


Hollyoaks Facebook pages give teasers of what might be happening on the show. This then allows the fans to interact and comment and guess what may be happening. The social media pages also have quizzes and competitions continuously to keep fans engaged. The Hollyoaks page also give tasters of characters who may be re-appearing  and ask their fans if this is something they would want to see. For example the return of a previous character Josh Ashworth.

They also give idea's of other characters that could reappear and the drama in the shows that could result from this. This type of interact helps keep the fans engaged with the show and helps maintain or even gain more viewers.  


Twitter helps gets shows trending. For example ‏@AleshaOfficial tweeted "@bgtpress: The final of #BGT drew a massive peak audience of 14.5m (13.8m ex+1) - the highest peak audience of 2012 Whoop whoop!!!" Has Alesha is one of the main judges on the this TV shows which dominates the air waves while broadcasting; the interaction with fans allows them to feel involved. Fans are able to retweet/quote this comment she may made or reply back. The hashtag #BGT allows people to see what other people from around the world to see what options and thoughts of others.This is a different platform from Facebook as it allows interaction one on one with the main presenters but also allows people to access and read comments more easy.




TV shows need social media as its different platform of communication. The uses and gratification theory from Katz and Blumler state that individuals psychological needs to be actively seeking to have that sense of belonging, identity, knowlage and escapism with the TV shows.  

Employability and Social Media

Social media has be adapted.The new way of finding a job is online. Social networking sites such as Facebook, Twitter and LinkedIn are tools used to help find and promote jobs. 


DR Woody, Author of The YOU Plan believes that social networks should be used as an asset. Individuals should not turn their pages into tabloids. Social media gives a representation of you before an employer meets you. If you are trying to find a job in the currently market individuals should be aware of how to use social media effectively.


What people should be aware of is;

• Use a professional e.mail address
• Change privacy settings on Facebook
• Don't post inappropriate pictures 
• Research the company before applying
• Follow companies on Twitter
• Read Press Releases
• Put CV on sites that put you in touch with employers
• Uses LinkedIn 
• Uses Blogs

Is Facebook a usful source of communication for organisations?

Facebook has moved from being just a personal social networking site for people to interact with friends and families. Nowadays organisations are now using Facebook to give the latest news on their products and company. However, is Facebook a useful source of communication? Facebook has now adapted and offers different features which seem to be effective for organisations. A major change recently to Facebook is timeline.

Timeline tells a story for everyone and also lets organisations express their news inform of a story. Timeline highlights news from the organisation or individual over a number of years; starting from when they joined Facebook. Businesses are able to share news with their fans; which is easy communicated with everything listed on one page. A major feature with timeline is that organisations who use Facebook will be transparent to their fans. The major fauilures and successes will be shown throughtout the years; timeline will show how company has improved over the years.


However, its been said that Facebook isn't a usful sorce of communication for small businesses. Carmen, FIR (For Immidate Release) stated that "Facebook isn't an effect source of marketing for small businesses". This is due to the fact that small businesses don't process the team in which it takes to make social media effective to the public. Major organisations also have excess income to spend on soical media which a small business may not. However, Decker, FIM argues thats "The problem with this is that people go on Facebook to be social, to engage, and not transact business. Facebook puts on stories and other interactive forms of marketing; businesses are offering consumers a much better opportunity for actually engaging their audience, increasing social reach, and ultimately driving revenue".


What's your take on organisations being on Facebook? Do you think its a usful soruce of communication?


For more information on Timeline; follow this link for the complete guide on timeline.